Why Founder Video Ads Work (And How to Make One)

Introduction

In the age of polished brand campaigns, sometimes the best-performing ad is just a simple video of a founder talking to the camera. It feels real, raw, and trustworthy. A founder video ad is exactly what it sounds like—an ad where the founder of the company steps in to share a story, pitch a product, or explain a solution.

These videos usually follow a simple format: start with a relatable problem, offer the solution (your product or service), and then give some quick proof or features. What makes them special is the personal touch—it’s not a random actor reading a script; it’s the actual person behind the brand.

1. Why Founder Video Ads Work So Well

• Authenticity sells: People connect with people. When a founder shares their own story or struggle, it builds trust.
• Human face = higher engagement: People stay longer when they feel someone is talking directly to them.
• Works across industries: From skincare to SaaS, founder videos work.
• Performs well organically & in ads: Feels less like a pushy ad, more like a personal message.

2. Common Structure That Works

1. Hook (The Problem): Start with a relatable problem.
2. Turning Point (Solution): Introduce your solution.
3. The Product or Service: Describe how it helps.
4. Founder Introduction: Mention who you are.
5. CTA: Tell them what to do next.

3. High Production vs. Low Production: What’s Right for You?

Founder videos can be:

• Low-production: Shot on a phone, casual, authentic.
• High-production: For luxury/premium products.

Match the production quality to your brand’s vibe. Low-fi works for personal brands, high-end works for luxury.

4. Examples You’ve Definitely Seen

• Daniel from Roomix: Talks about transforming his home.
• Sunny from Mivi: Shares her reason for starting the brand.
• TikTok/Reels: Many small brands use this format to gain trust.

Final Thoughts

Founder-led ads build trust, drive sales, and make your brand human. You don’t need a big budget—just a story and a camera. Try it for your next ad and see how it performs.